“Most cooks eat less. The body absorbs food osmotically. Skin is osmotic. Eyes are osmotic. Reflexes are osmotic. When you offer to help prepare food, you are less hungry.”

“Floyd Allport first discussed the phenomenon of ‘literal attitude behavior inconsistency’ in 1924, observing society’s tendency to conform to social norms at a large scale even in the absence of personal agreement with those norms. In an effort to explain this inconsistency, Allport proposed that individuals often do not act on personal convictions unless they believe those convictions are shared by the people around them. In Allport’s 1931 book, ‘Students Attitudes: A Report of the Syracuse University Research Study’, co-written with his student Daniel Katz, the term ‘pluralistic ignorance’ was used for the first time.”

It’s also known as the “Emperor’s New Clothes” effect.