“… human beings live in a ‘semantic environment,’ which is the creation of their symbol systems, so that even the individual who believes himself to be in direct contact with reality, and therefore free of doctrines and assumptions, thinks in terms of the symbols with which he has been taught to organize his perceptions, namely, the visual or verbal symbols, or images, which are the currency with which communication is negotiated in his culture.”

“[Kangeroo Karkaroo RaRa Roo said], ‘I know for sure that the word “cake” was put after the word “rice” to make the rice sound good. But that will do no justice to the cake. For the rice will get elevated by it and become airy with a feeling of boasting and bragging. Because if they called the rice cake “rice fiber” or “rice patty” or “dry rice” or “cardboard rice” or “carton rice,” I think that no one would ever buy it. It must be someone with a shrewd mind who used the word cake and played a psychic game on the people so they keep eating rice cakes for breakfast, for lunch, for dinner, for midnight snack and anytime they feel like it.”